Omnichannel marketing is one of the strategies that have cropped out in the digital marketing world.  It is a new buzzword that we hear from time to time. There is a need to understand  what omnichannel marketing is all about.

According to Mark Barton, an marketing expert:

“A marketing tactic that is cohesive, first and foremost, between, traditional marketing tactics and digital marketing tactics and creating synergy between all of them”

An omnichannel tactic will allow businesses to deliver a seamless and consistern customer experience across channels that engage the brand for offline and online promotions. This ensures that customers will have a positive experience for traditional and digital marketing.

Importance of Data in Omnichannel Marketing

This type of strategy depends heavily on the data from customers to identify intent and needs. From such data, the marketing people can design a strategy to meet those needs.

Data can come from various sources:

Omnichannel Marketing FFoundations

This strategy needs the following foundation to work in synergy in order to succeed:

Key Channels for Omnichannel Marketing

Omnichannel marketing encompasses traditional and digital marketing and embraces the following channels:

In Conclusion

As we can clearly see, digital marketing is evolving and omnichannel marketing has become a main strategy for many brands. An effective one can be responsible for brand awareness cultivation and drive traffic and sales from across channels. By tracking the progress of the channels. The business can fine tune the strategy or even come up with better options to ensure that each channel supplements the other to deliver the results needed for business success.

9 Responses

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